Security News > 2022 > September > Goodbye Friction, Hello Flow: 6 Ways to Build Trust with Strong Customer Authentication
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Virtually every business today is a technology business, relying on digital services in some way to serve and support their customers.
The seamlessness of that online experience can make all the difference between a customer who makes a purchase and one who abandons their cart in frustration.
The pandemic has driven services online faster than ever.
This has raised your customers' expectations around their digital experience: they want to get to what they need conveniently and fast.
The acceleration in online usage has also created a goldrush for hackers.
Learn more about Okta's 6 ways to build trust with strong customer authentication.