Security News > 2021 > July > Entrust and Red Sift simplify adoption of email sender authentication based on BIMI standards

Entrust announced an expanded partnership with Red Sift to simplify and streamline the adoption of strong email sender authentication based on Brand Indicators for Message Identification standards.

As email has become more critical than ever for organizations to connect and communicate with their customers, the ecosystem is looking to BIMI as an opportunity to increase the wide adoption of email authentication while simultaneously providing senders with a way to provide their customers a more immersive experience.

Email recipients using participating email providers will see verified brand logos from BIMI users in their emails.

Entrust, which worked with the BIMI AuthIndicators working group on the initial concept of the VMC, is partnering with Red Sift, a leading DMARC provider to simplify the customer experience in support of the BIMI rollout.

Now, with Gmail announcing its support for BIMI, Entrust and Red Sift can offer brands a streamlined onramp to using BIMI to provide customers a better and more trusted brand experience in Gmail and other supporting email providers.

"Entrust and Red Sift offer VMCs and DMARC service respectively to authenticate marketing email communications with a registered logo and prevent email spoofing using DMARC technology," said Chris Bailey, vice president of Trust Services at Entrust.

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