Security News > 2021 > March > Neustar Unified Identity: Transforming customer data management

Neustar announced the launch of Neustar Unified Identity, end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data.

"Our goal with Unified Identity is to bring simplicity and order back to customer data management helping our clients to better manage data between departments and partners using a single, unassailable source of truth," said Michael Schoen, Senior Vice President and General Manager of Marketing Solutions at Neustar.

Built to be platform agnostic, Unified Identity is a powerful addition to existing brand and agency marketing and analytics stacks including customer data platforms such as Treasure Data, as well as data and cloud services like PreciseTarget and data sharing platform, Snowflake Data Marketplace.

"Treasure Data is excited to incorporate Neustar Unified Identity into our customer data platform to help solve the challenge of identity resolution across an increasingly complex world of customer behaviors online and offline."

"Neustar is solving some of the biggest customer data challenges marketers face today by unifying the offline and online data worlds in a single identity infrastructure," said Vince Trotta, Head of Snowflake Data Marketplace at Snowflake.

"Snowflake Data Marketplace makes it easy to unify data from multiple sources on Snowflake's single, integrated platform. We're excited to have Neustar provide joint customers with cutting-edge data and identity capabilities."

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