Security News
Neustar released the Fabrick Impact Assessment, a new process to help marketers both diagnose and mitigate the impact of third-party cookie deprecation and device ID loss across their media and measurement investments. The Fabrick Impact Assessment provides Neustar clients with an ID-deprecation impact score for each of their measurement and media syndication partners.
Neustar introduced UltraBot Protect to provide users with more visibility into, and control over, their application layer traffic. Neustar UltraBot Protect delivers enhanced capabilities that allow users to examine traffic patterns to determine risk, easily set rules, and block nefarious web application traffic, all through an intuitive, dynamic and comprehensive user interface or Neustar's extensible API, both of which deliver actionable data and insights to better manage incoming traffic.
Neustar and Equifax released Financial Spectrum, an audience segmentation and media activation solution designed to meet the unique demands of financial services marketers. Financial Spectrum offers asset-based customer segmentation to financial services marketers, reducing compliance risk by leveraging actual, direct-measured financial data and no protected-class demographic variables like age or marital status.
Neustar has launched Neustar TRUSTID Solutions, a suite of solutions designed to help organizations reduce fraud, improve contact center efficiency and comply with consumer protection regulations. Neustar TRUSTID Fraud Solutions help companies reduce fraud and friction in the digital and voice channels by efficiently signaling potential risks and letting legitimate customers through faster.
Neustar announced the launch of Neustar Unified Identity, end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data. "Our goal with Unified Identity is to bring simplicity and order back to customer data management helping our clients to better manage data between departments and partners using a single, unassailable source of truth," said Michael Schoen, Senior Vice President and General Manager of Marketing Solutions at Neustar.
As the provider of a Credential Service, approved by Kantara Initiative, Neustar can more effectively serve the federal market and address digital identity proofing and authentication service requirements with accurate, frictionless identity verification. "From coordinating complex federal initiatives, like contact tracing, to fielding daily service calls involving the transfer of personal and financial information, it is critical that governments have the proper tools in place to verify the identity of the person on the other end of the interaction with confidence, speed and accuracy," said Tom McNeal, vice president of partner channel and public sector for Neustar.
Neustar and Connected2Fiber announced their partnership to offer an automated, end-to-end, cloud-based platform for buying and selling connectivity services across a full ecosystem of trading partners through the integration of Neustar's Universal Ordering capabilities and Connected2Fiber's Configure, Price, and Quote offering. "There's a growing demand for network access and transport services brought on by the rise in adoption of enterprise cloud computing, new 5G backhaul demands, SD-WAN deployments, and edge computing. But new services are at risk of being bottlenecked by inefficient and ineffective processes for ordering off-net connectivity," stated Steve Leavitt, vice president of Ecosystem Development at Connected2Fiber.
The Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services enable organizations to fulfill CCPA requests with assurance of risk mitigation in terms of data breaches or fraud as well as non-compliance. While the act provides certain benefits and protections for consumers, it does introduce some risk: fraudsters may make CCPA requests in an effort to acquire sensitive personal information, and organizations with siloed consumer data may unwittingly find themselves out of compliance - and subject to fines - in cases of unmerged or outdated records.
Neustar, a global information services and technology company and leader in identity resolution, announced significant enhancements to its market-leading IP address geolocation service, UltraGeoPoint, to help customers meet regulatory compliance requirements, strengthen network security and reduce risk while improving the user experience. In response to the growing number of devices and people using IPv6 addresses, UltraGeoPoint now delivers enhanced insight into where an IPv6 address is located, how that IP address is connected to the Internet, and the metadata associated with it.
Neustar, a global information services and technology company and leader in identity resolution, has announced it has completed the major upgrade and enhancement of its UltraDNS capabilities, ensuring it remains one of the fastest and most robust always-available DNS providers in the industry. Alongside the new and improved resolution nodes, Neustar has made additional improvements to its UltraDNS provisioning architecture ensuring faster propagation of DNS updates, lower latency, and a reinforced portal interface to drive improved operational efficiencies, thus ensuring at least a 20% lower latency than most of its competitors.