Security News > 2020 > December > Apple to Tighten App Privacy, Remove Apps That Don't Comply
Apple is stepping up privacy for app users, forcing developers to be more transparent about data collection and warning they could be removed if they don't comply with a new anti-tracking measure, a company executive and regulators said Tuesday.
Called App Tracking Transparency, it will require apps to clearly ask for users' permission before tracking them.
"Its aim is to empower our users to decide when or if they want to allow an app to track them in a way that could be shared across other companies' apps or websites," Senior Vice President of Software Engineering Craig Federighi said.
"Developers who fail to meet the standard can have their apps taken down from the app store," Federighi said in an online keynote speech to the European Data Protection and Privacy Conference.
In a separate policy update, apps in the App Store will soon start giving users more details about the personal data they use, Britain's competition watchdog said.