Security News > 2020 > December > Digital thought clones manipulate real-time online behavior

Their paper identifies "Digital thought clones," which act as digital twins that constantly collect personal data in real-time, and then predict and analyze the data to manipulate people's decisions.

Activity from apps, social media accounts, gadgets, GPS tracking, online and offline behavior and activities, and public records are all used to formulate what they call a "Digital thought clone".

The paper defines digital thought clone as "a personalized digital twin consisting of a replica of all known data and behavior on a specific living person, recording in real-time their choices, preferences, behavioral trends, and decision making processes."

Outside of consumer marketing, imagine if financial institutions use digital thought clones to make financial decisions, such as whether a person would repay a loan.

The European Union's landmark GDPR and the CCPA of 2018 can serve as a foundation for governments everywhere to legislate on digital thought clones and all that they entail.

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