Security News > 2020 > September > Apple Delays Change Likely to Stymie Mobile Ad Targeting
Apple said on Thursday it would give developers until next year to comply with a software change expected to stymie targeted advertising in iPhone and iPad apps.
An update coming to Apple's iOS mobile software includes a requirement for apps to ask users' permission to collect and share device-identifying data used to make ads more relevant.
Facebook last week put out word that the mobile software move by Apple would cut revenue for developers relying on its in-app ad network.
Such data is used for targeting ads in ways that make them more likely to be of interest and earn money, according to Facebook.
Apple is expected to release the new version of its mobile operating system later this year, and developers will have the option from the outset to ask users for permission when it comes to tracking.