Security News > 2020 > August > Facebook: Apple Privacy Changes Will Muck Up Online Ads
Facebook is pushing back on new Apple privacy rules for its mobile devices - and putting app developers in the middle.
Apple will soon require apps to ask users for permission to collect data on what devices they are using and to let ads follow them around on the internet.
The audience network allows Facebook and Instagram advertisers to place their ads elsewhere on the internet.
Apple says the latest version of its mobile operating system, iOS 14, is designed to protect people's privacy.
In Facebook's second-quarter earnings call last month, finance chief Dave Wehner said the company is "Still trying to understand what these changes will look like and how they will impact us and the rest of the industry. But the very least, it's going to make it harder for app developers and others to grow using ads on Facebook and elsewhere."