Security News > 2020 > June > Incognia launches location-based behavioral biometrics solution to combat mobile fraud

Incognia announced the launch of its location-based behavioral biometrics solution developed to combat rising rates of mobile fraud.

Incognia location behavioral biometrics provides a new frictionless weapon for enhanced fraud detection and prevention.

"The phone is the new keyboard for conducting digital transactions; the bad guys know it and they're after our privacy with the intent to commit fraud," said Jay Bretzmann, Research Director at IDC. "Incognia's Anti-Fraud Solution is the tool mobile banking, fintech, and retail solution developers need to seriously combat mobile fraud and keep users secure. Dynamic, adaptive technology like Incognia's location behavioral biometrics will help smell the rats and ferret out the attackers before damage is done."

Incognia's proprietary location technology uses network signals from GPS, Wi-Fi and Bluetooth along with on-device signals to identify precise location without capturing any PII. By building an anonymous location behavioral pattern, unique for each user, Incognia provides a private identity that is dynamic and adaptive.

Trusted location API: Incognia compares the user's current location with their historical location behavior and assigns a risk score based on whether the location can be considered familiar or trusted for this user.

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