Security News
Tracking pixels like the Meta and TikTok pixels are popular tools for online businesses to monitor their website visitors' behaviors and preferences, but they do come with risks. While pixel technology has been around for years, privacy regulations such as CCPA and GDPR have created new, much stricter rules, making the practice of data harvesting through a tracking pixel highly controversial.
In today's digital age, cybersecurity and privacy have become major concerns for internet users. With the press of a button, DuckDuckGo Privacy Essentials offers seamless protection from most 3rd-party trackers while you search and browse, access to tracking protections for emails you receive, and much more.
Google has announced the general availability of client-side encryption for Gmail and Calendar, months after piloting the feature in late 2022. The data privacy controls enable "Even more organizations to become arbiters of their own data and the sole party deciding who has access to it," Google's Ganesh Chilakapati and Andy Wen said.
In this Help Net Security interview, Royal Hansen, VP of Engineering for Privacy, Safety, and Security at Google, talks about Protected Computing, the impact of data protection regulations, and privacy in general. We need to ensure people can enjoy the helpful experiences the internet provides while having peace of mind that their data is protected, including easy-to-use controls for managing their own data choices knowing privacy is personal.
Each year at the end of January, internet users are deluged with advice on how to keep their data protected and reclaim their online privacy. What started as Data Privacy Day has now become a Week, to match our increasing dependency on the internet and help us navigate treacherous online privacy waters.
Google announced on Tuesday that it's officially rolling out Privacy Sandbox on Android in beta to eligible mobile devices running Android 13. "The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don't use identifiers that can track your activity across apps and websites," the search and advertising giant said.
Google on Tuesday began rolling out a beta test of its Privacy Sandbox software for a small portion of Android 13 devices to learn how its purportedly privacy-protecting ad tech actually performs. Google began working on its Privacy Sandbox in 2019 and its Android iteration surfaced a year ago.
Cisco's 2023 Data Privacy Benchmark Study found that companies that invest in closing the gap are benefitting: The study found that the estimated dollar value of benefits from privacy rose more than 13% in 2022 to $3.4 million from $3.0 million the year before, with significant gains across the various organization sizes. A Cisco blog about its 2023 Data Privacy Benchmark Survey said its estimated $3.4 million value of benefits from privacy initiatives constituted 1.8 times spending on privacy, with 36% of organizations getting returns at least twice their spending.
Organizations are required to capture, index, secure, and dispose of all PII based on differing state, federal, and foreign data privacy laws. While global data protection regulations forced organizations to pay more attention to how they handle PII, we still see massive breaches, and millions lose their privacy daily.
Cybersecurity and privacy leaders should realize that as consumers become more aware of their data autonomy, enhanced data privacy can offer a real competitive business advantage. As data becomes embedded in each interaction, numerous data privacy concerns come into play throughout.