Security News > 2024 > June > AI Is Changing the Way Enterprises Look at Trust: Deloitte & SAP Weigh In

We spoke to Deloitte's Michael Bondar, principal and enterprise trust leader, and Shardul Vikram, chief technology officer and head of data and AI at SAP Industries and CX, about how enterprises can maintain trust in the age of AI. Organizations benefit from trust.

Organizations want to be trusted by their customers, but people involved in discussions of trust often hesitate when asked exactly what trust means, he said.

Generative AI can erode trust if customers aren't informed about its use.

CRM companies are likely already following regulations - such as the California Privacy Rights Act, the European Union's General Data Protection Regulation and the SEC's cyber disclosure rules - that may also have an impact on how they use customer data and AI. More must-read AI coverage How SAP builds trust in generative AI products.

CX AI Toolkit will always show its sources when you ask it for information, Vikram said; this is one of the ways SAP is trying to gain trust with its customers who use AI products.

"With AI in the picture, and especially with generative AI, there are additional KPIs or metrics that customers are looking for, which is like: How do we build trust and transparency and auditability into the results that we get back from the generative AI system?" Vikram said.

News URL

https://www.techrepublic.com/article/sap-deloitte-enterprise-trust/