Security News > 2023 > November > Microsoft, Meta detail plans to fight election disinformation in 2024
For its part, Microsoft announced a five-step election protection strategy it'll roll out in the coming months "In the United States and other countries where critical elections will take place in 2024," Microsoft president Brad Smith and VP technology for fundamental rights Teresa Hutson said in a blog post.
Microsoft's first initiative is the Content Credentials service, where Redmond will roll out digital watermarking metadata for images and videos as designed by the Coalition for Content Provenance and Authenticity, of which Microsoft is a member.
"Users can attach Content Credentials to their images or videos to show how, when, and by whom the content was created or edited, including if it was generated by AI," Microsoft said.
Content Credentials are designed to protect campaigns from having their media misused, but Microsoft made no mention of how it might police the spread of malicious misinformation through its services, including LinkedIn, which has had problems with AI generated fakery in recent years.
The Windows maker also plans to create an Election Communications Hub where security teams will be made available to election authorities, and plans to partner with organizations that label news sources as authoritative to ensure "[Bing] queries about election administration will surface reputable sites.
Microsoft didn't say whether Content Credentials would be required for political campaigns, and didn't mention policing advertisements on its services.