Security News > 2023 > October > AI and US Election Rules

If an AI breaks the rules for you, does that count as breaking the rules? This is the essential question being taken up by the Federal Election Commission this month, and public input is needed to curtail the potential for AI to take US campaigns off the rails.

Future uses of AI by campaigns go far beyond deepfaked images.

Whereas the previous generation of social media microtargeting was celebrated for helping campaigns reach a precision of thousands or hundreds of voters, the automation offered by AI will allow campaigns to tailor their advertisements and solicitations to the individual.

AI chatbots representing campaigns are capable of responding to questions instantly and at scale, like a town hall taking place in every voter's living room, simultaneously.

Campaigns pay influencers to post on their behalf to circumvent paid advertising rules.

There are essentially no rules beyond the simple use of disclaimers for videos that campaigns post organically on their own websites and social media accounts, even if they are shared millions of times by others.

News URL

https://www.schneier.com/blog/archives/2023/10/ai-and-us-election-rules.html