Security News > 2023 > September > Dreamforce 2023: Salesforce Expands Einstein AI and Data Cloud Platform

Salesforce announced a rebrand of its Einstein 1 Data Cloud and new capabilities for the Einstein generative AI assistant for CRM at the Dreamforce conference held in San Francisco on Tuesday, Sept. 12.

Salesforce's Einstein 1 Data Cloud metadata framework will be integrated within the Einstein 1 Platform.

Einstein 1 is "a relaunch of our Salesforce platform to create a trusted AI platform for our customer companies," said Patrick Stokes, executive vice president of product and industries marketing at Salesforce, in a press briefing in advance of Dreamforce.

"Now, with Data Cloud and Einstein AI native on the Einstein 1 Platform, companies can easily create AI-powered apps and workflows that supercharge productivity, reduce costs and deliver amazing customer experiences."

Einstein Copilot can help sales, service or commerce workers write emails, prepare for meetings, handle customer calls or pull up the right Tableau dashboards; it does so by using an organization's data on its customers stored in Salesforce Data Cloud.

Einstein Copilot will be available to every Salesforce user across every cloud, extending the capabilities of Einstein GPT. Einstein Copilot Studio lets organizations customize generative AI content.

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https://www.techrepublic.com/article/dreamforce-2023-salesforce-ai-announcement/