Security News > 2022 > December > Consumers prioritize mobile app security over features

Appdome unveiled the results of a global survey that shares the views of 25,000 consumers in 11 countries on mobile app use and consumer expectations of mobile app security.

With 53.5% of consumers now preferring mobile apps to other digital channels, the report is incredibly timely for all brands with mobile strategies.

The survey highlights the rapid consumer movement towards using more mobile apps and an increasing sophistication of global consumers regarding the mobile threat landscape.

Approximately 62% of global consumers demand both the best features and security in their mobile experiences, equally.

Consumers made it clear that they will reward and promote brands who protect their mobile app data and use, more than they will punish brands that they perceive as not protecting the mobile apps.

70.4% - Demand mobile app protections which go beyond the login screen and data protection, and include anti-fraud and anti-malware protection built into the mobile app.

News URL

https://www.helpnetsecurity.com/2022/12/08/consumers-prioritize-mobile-app-security-over-features/