Security News > 2022 > November > Google to roll out Privacy Sandbox on Android 13 starting early 2023

Google announced today that they will begin rolling out the Privacy Sandbox system on a limited number of Android 13 devices starting in early 2023.

The Privacy Sandbox is a set of technologies Google introduced in February this year, aiming to limit the tracking of users while still providing advertisers with viable performance-measurement options.

"Beginning early next year, we plan to roll out the initial Privacy Sandbox Beta to Android 13 mobile devices so that developers can take the next steps in testing these new solutions," mentions today's press release.

Privacy Sandbox for Android replaces cross-app identifiers and covert tracking with API systems like "Attribution Reporting", "Topics", and "FLEDGE.".

DuckDuckGo has criticized Privacy Sandbox as a pretentious system that merely introduces new names for what is essentially indirect user tracking.

Brave has stated that Privacy System achieves modest privacy improvements at the expense of user choice while also imposing Google centralization.

News URL

https://www.bleepingcomputer.com/news/security/google-to-roll-out-privacy-sandbox-on-android-13-starting-early-2023/