Security News > 2022 > May > 80% of consumers prefer ID verification when selecting online brands

While all markets were united in financial services being the most important sector for robust identity verification, consumers in Mexico believe it is an important step when interacting with sharing economy brands.

Where more sensitive personal data is concerned, consumers indicated robust identity verification becomes even more important.

Despite more consumers demanding digital identity solutions for verification when engaging with companies online, they aren't confident that all businesses are doing everything they can to protect their online accounts.

34% of consumers believe that their bank has implemented more online identity verification checks since the pandemic to protect them against online fraud and identity theft.

In the social media space, 83% of consumers think that it's important for social media sites to verify identities so that they can hold users accountable for online hate speech/comments.

"As our use of online services only continues to grow, organizations are clearly implementing the robust identity verification methods required to prevent against the risks associated with virtual services," said Philipp Pointner, Jumio's Chief of Digital Identity.

News URL

https://www.helpnetsecurity.com/2022/05/27/consumer-digital-identity/