Security News > 2021 > October > Biometrics emerging as the preferred identity verification option for digital consumers

The survey shows that robust security and a seamless user experience are still non-negotiables when it comes to building digital trust, and the speed of service has also become essential to the digital consumer when setting up an online account.

Approximately half of consumers expect that it should take less than three minutes to approve a banking transaction or place a bet, and roughly 35% consumers believe it should take the same time to fill a prescription.

Pressure is therefore mounting on businesses to explore new digital verification methods that can reduce friction for consumers, while offering a robust defense against fraud.

Biometrics are also emerging as the preferred option for digital consumers with 8 in 10 consumers saying they find biometrics such as a facial biometric both convenient and secure.

"Businesses have just minutes to establish the confidence that consumers expect in the digital world. Those that can offer low or zero friction during verification and authentication will positively differentiate themselves in a market where digital services have become the norm and consumer trust breeds brand loyalty."

"With biometric recognition putting identity at the heart of the authentication process to offer a robust yet seamless experience across any and every device, it is little surprise that consumers worldwide are increasingly opting for it in place of traditional passwords or in-branch verification checks."

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