Security News > 2021 > June > Top 10 Privacy and Security Features Apple Announced at WWDC 2021

Apple on Monday announced a number of privacy and security-centric features to its upcoming versions of iOS and macOS at its all-online Worldwide Developers Conference.

Users can either opt to update to the latest version of iOS 15 for all the latest features and most complete set of security updates or continue on iOS 14 and still get important security updates until they are ready to migrate to the next major version.

5 - Mail Privacy Protection: Apple is taking on the invisible tracking pixels embedded in emails with its new Mail Privacy Protection feature.

7 - App Privacy Report: Similar to the new Privacy dashboard Google introduced in Android 12, this new section in Settings lets users check how often apps have accessed sensitive data such as location, photos, camera, microphone, and contacts during the last seven days, in addition to highlighting "Which apps have contacted other domains and how recently they have contacted them." App Privacy Report is set to arrive as part of a future software update to iOS 15, iPadOS 15, and watchOS 8 later this year.

10 - Find My: While Apple didn't elaborate on the implementation specifics, Find My - the company's Bluetooth-powered location tracking system - is gaining two new features that allows device owners to locate their iPhones, iPads, or Airtags even when the devices have been powered off or erased.

It's no surprise that Apple has used privacy as a crucial weapon to differentiate itself from its data-hungry rivals, projecting itself as a privacy-sensitive company that treats privacy as a "Fundamental human right." The newly announced features make it clear that Apple is building a scaling a business model that revolves around privacy.

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