Security News > 2021 > March > Organizations are more likely to purchase tech and services from vendors demonstrating transparency
Some 73% of companies prefer to purchase from technology providers that are transparent and proactive in helping organizations manage their cybersecurity risk, a study released Monday by Intel finds.
"Security doesn't just happen. If you are not finding vulnerabilities, then you are not looking hard enough," said Suzy Greenberg, vice president of Intel product assurance and security, in a statement.
Organizations want a transparent approach to security assurance so customers feel empowered, and they expect vendors to deliver product innovations that build defenses at the foundation, protect workloads and improve software resilience, Greenberg said.
Forty-seven percent say their technology provider doesn't provide this transparency.
While 66% of respondents said it is very important for their tech provider to have the capability to adapt to the changing threat landscape, 54% said their providers don't offer this capability, the study said.
Security capabilities rooted in hardware not only provide security assurance against current threats but also improve software reliability and provide additional layers of protection at the foundation and across workloads to protect against future threats, the company added.