Security News > 2021 > March > Customers willing to share personal data in exchange for personalized services

"Customer needs are changing, and so are the ways in which financial institutions need to interact with them," said Wayne Busch, President Financial Services and Insurance, NTT DATA Services.

"Advancements in artificial intelligence, machine learning and data intelligence are giving banks vast capabilities to deliver what customers want - hyper-individualized, relevant and timely financial guidance to achieve their life ambitions."

Better data - and the ability to act on its insights through AI - enables FIs to anticipate customer needs, provide personalized financial counsel, improve data protection, automate manual transactions, and power proactive alerts.

"Futurists are the most important customer segment for financial institutions to understand as they pose a substantial opportunity for growth and customer retention," said Kaz Nishihata, Executive Vice President, NTT DATA. "We believe over time that technological progress will turn the customer segment that today says they will not pay for personalized proactive services into Futurists."

35% of survey respondents are willing to pay for and share personal data for personalized proactive services.

Customers are willing to share personal data in exchange for personalized proactive services.

News URL

http://feedproxy.google.com/~r/HelpNetSecurity/~3/8F7H52vo42M/