Security News > 2021 > January > Critical factors for early 5G success

The 5G ecosystem is reaching a level of technology maturity much more rapidly than earlier generations, enabling operators to develop network deployment and go to market strategies with mass-market appeal and scalable across evolving B2C, B2B and B2B2X business models.

Strategy Analytics' report reviews 5G commercial developments to date and provides recommendations to operators on how to build competitive, differentiated 5G value propositions.

Low-band spectrum is critical for coverage and mid-band crucial for a differentiated high-bandwidth network experience, the combination allowing operators to maximize early use case opportunities across valuable customer segments.

5G pricing must contain 'More for More' elements to offer B2C ARPU uplift potential and factor in 5G service performance characteristics, such as low latency, for B2B relevance.

"Guang Yang, Director, Strategy Analytics Service Provider Strategies, adds"We are early in the 5G lifecycle, though are already close to mainstream adoption of 5G smartphones and operators need to position their pricing and value propositions to attract the next wave of consumer and enterprise users.

"As more affordable 5G phones come to market, they need to be paired with options for both high value premium plans with more HD content and entry level plans for users who buy a 5G device just because it has a good promotion or camera or brand they want."

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