Security News > 2020 > April > Syndigo acquires Kwikee to enhance digital asset management and customization capabilities

The combination further establishes Syndigo as a leading provider of end-to-end product content creation, management and syndication capabilities, and enhances its digital asset management and customization capabilities.

"The addition of Kwikee to Syndigo's end-to-end integrated solution ensures that our clients will continue to have the most complete and flexible range of tools to manage the entire product experience - from Digital Asset Management, to Product Information Management, to Syndication and Analytics - globally," said Syndigo CEO Paul Salay.

"With consumers purchasing products online more than ever before, the need to access complete, accurate and high-quality digital product information is becoming a yet-more-critical element of the purchasing process. With Syndigo's solutions, both suppliers and retailers can manage all of their content and syndication needs through our single integrated platform."

Kwikee enhances Syndigo's already extensive global footprint by providing expanded DAM and distribution capabilities, as well as incremental content creation tools to support both the digital and in-store content strategies for their combined clients.

"Syndigo's end-to-end platform provides expanded solutions for Kwikee's clients, including the ability to update information on the fly. We also look forward to continuing our strong integrated partnership for shared sgsco clients who will benefit from Syndigo's more robust digital asset capabilities and the combined collective of supporting talent."

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