Security News > 2020 > April > Adobe Digital Economy Index: Measuring digital economy in real-time

Adobe unveiled the Adobe Digital Economy Index, the first real-time barometer of the digital economy, which analyzes trillions of online transactions across 100 million product SKUs in 18 product categories.

Growing at a faster pace than the economy as a whole, the digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality.

More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

Powered by Adobe Analytics and based on a new "Digital consumer shopping basket" measuring sales of online goods and services, Adobe's Digital Economy Index findings include a 20% increase in digital purchasing power-the amount consumers can buy with a set amount of money over a period of time-since 2014.

From January 2014 to July 2017, online deflation drove digital purchasing power up by an average of 3.9% per year, but as people started buying more goods and services where innovation was less common-like groceries and furniture-online deflation and digital purchasing power slowed to 2% growth year over year.

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