Security News > 2020 > March > Maximizing customer engagement when fraud prevention is top of mind

The situation is more complex than simply devoting a larger share of the budget and focus to fraud prevention and security: as companies find new ways to engage with their customers through new features and touchpoints, criminals find new vulnerabilities to exploit.

Research and experience have showed that fraud mitigation and cutting-edge security strategies can go hand-in-hand with - and even drive - innovation, customer engagement and a great user experience.

With the right approach in place, there need be no trade-off between fraud mitigation and customer engagement.

This eliminates frustration and other effects caused by false declines, while putting the customer in control of fraud prevention.

Preventing fraud and delivering the best in digital security comes down to identifying the customer and engaging with them securely, when and where it matters.

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