Security News > 2020 > February > Kount unveils AI solution for real-time identity trust

Identity Trust is the ability to establish a real-time level of trust for each identity behind every interaction, including payments, account creation, and login events.

"To this end, merchants must reimagine their approaches to fraud. Solutions such as Kount's Identity Trust Global Network go beyond machine learning or rules, offering an identity trust data network, advanced AI, and a user experience engine."

Kount's Identity Trust Global Network provides adaptive fraud prevention through award-winning AI that links identity trust data.

"With the largest network of trust and fraud signals combined with adaptive AI and ML, Kount's Identity Trust Global Network uncovers the appropriate level of trust behind interactions where other solutions often miss fraud, create false positives or unnecessary friction due to limited datasets and lack of real-time AI," said Brad Wiskirchen, CEO, Kount.

"From a website visit to login, checkout or account creation, Kount's Identity Trust Global Network goes to work analyzing billions of identifiers to establish trust in real-time."

News URL

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