Security News > 2020 > January > Neustar offers companies a flexible customer identity authentication solution

Neustar, a global information services company and leader in customer identity solutions, has expanded its digital identity risk portfolio to address the needs of companies looking for a more flexible customer identity authentication solution.

Neustar Digital Identity Risk Pro provides best-in-class fraud prevention by incorporating more than 200 data points - including device-based verification, device behavioral attributes, IP-based verification, IP-based behavioral attributes, geolocation signals and deep online-to-offline identity linkage analysis using the Neustar OneID system - to generate a device score, an IP score and an overall identity risk score.

Neustar Digital Identity Risk Flex is a digital authentication solution using fewer data points and designed for rapid deployment.

Digital Identity Risk Flex supplies IP-based verification, IP-based behavioral attributes, geolocation signals and deep identity linkage analysis to generate an IP identity risk score.

"These digital authentication solutions examine a broad range of factors to determine whether a given user is likely to be a legitimate customer or a fraudster," said Robert McKay, senior vice president of customer identity and risk solutions at Neustar.

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