Security News > 2020 > January > YouTube to treat all kid-aimed videos like they’re COPPA-liable
The big one: rather than trying to verify that users are over the age of 13, it's just going to treat all content aimed at kids as if it is watched by kids, regardless of age of the viewer, and it's going to COPPA-ify that content.
As per federal COPPA guidelines, that means that YouTube will limit data collection and use and the serving up of personalized ads on such videos.
Not only can we sue Google and YouTube for compliance with COPPA, but also individual channel owners and content creators.
No wonder content creators are panicking: COPPA fines can run up to a blistering $42,530 per violation.
The FTC does provide factors it will consider in determining whether content is aimed at kids, saying that content "Isn't considered 'directed to children' just because some children may see it."