Security News > 2019 > February > How to combat delivery ramifications after a data breach
2019-02-25 06:59
Following Marriott’s data breach, FTC regulations required the hotel chain to reach out to its entire email list of customers, informing them of a potential leak of their personal information. Outside the obvious negative impact (loss of customers and brand trust), a breach also results in significant marketing expenses (the company must rebuild its brand and customer database). A recent IBM study places the cost of a data breach at $148 per record affected. But … More → The post How to combat delivery ramifications after a data breach appeared first on Help Net Security.
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