Security News > 2016 > December > 80% of digital publishers don’t know how their web traffic is audited (Help Net Security)

The burden of proof is on publishers to defend their web traffic, yet 80 percent admit they don’t have insight into how their traffic is audited, raising questions about which traffic is non-human traffic (NHT). Marketers are no longer willing to pay for NHT, with 74 percent of publishers reporting that traffic quality issues are part of pre-sales discussions, and 68 percent stating they have received requests for information (RFIs) with acceptable NHT thresholds. This … More →

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