Security News > 2024 > August > Organizations turn to biometrics to counter deepfakes

The risk of deepfakes is rising with 47% of organizations having encountered a deepfake and 70% of them believing deepfake attacks which are created using generative AI tools, will have a high impact on their organizations, according to iProov.

Almost 73% of organizations are implementing solutions to address the deepfake threat but confidence is low with the study identifying an overriding concern that not enough is being done by organizations to combat them.

The survey shows recognition by organizations that the threat of deepfakes is a real and present threat.

The stark reality is that deepfakes pose a threat to any situation where an individual needs to verify their identity remotely but those surveyed worry that organizations aren't taking the threat seriously enough.

"And despite what some might believe, it's now impossible for the naked eye to detect quality deepfakes. Even though our research reports that half of organizations surveyed have encountered a deepfake, the likelihood is that this figure is a lot higher because most organizations are not properly equipped to identify deepfakes. With the rapid pace at which the threat landscape is innovating, organizations can't afford to ignore the resulting attack methodologies and how facial biometrics have distinguished themselves as the most resilient solution for remote identity verification," adds Andrew Bud.

Biometrics have emerged as the solution of choice by organizations to address the threat of deepfakes.

News URL

https://www.helpnetsecurity.com/2024/08/20/deepfakes-threat/