The Tech Needed to Survive This Decade’s ‘Seismic’ APAC B2B Trends

2024-04-05 18:31

APAC regional B2B enterprises will need to consider their levels of investment in a number of technologies and integrating new tools now to prepare for and adapt to the coming changes.

The B2B Futures: The View From 2030 report argues four key "Seismic" trends are coming to B2B:. Jake Hird, vice president of strategy, Merkle B2B - APAC, told TechRepublic B2B enterprises in the region will need to respond with investment in technologies including IoT, AI, data analytics and blockchain to ensure they adapt to these shifts hitting their businesses and markets.

Merkle's report predicted IoT devices would soon be a key source of data for B2B businesses needing to "Identify and forecast business needs, ranging from potential out of stocks to the degradation of equipment that may need replacement - and transact accordingly."

B2B businesses will need to collect, process and analyze more information, making investment in data management important.

B2B digital marketplaces are expected to capture 50% of B2B business by 2030, up from 15% in 2024.

This will help B2B businesses adjust marketing and communications for individual B2B buyers, improving customer experience, engagement and revenue.

News URL

https://www.techrepublic.com/article/apac-b2b-trends-tech-investments/

#tech