Security News > 2024 > April > AI Deepfakes Rising as Risk for APAC Organisations

AI deepfakes were not on the risk radar of organisations just a short time ago, but in 2024, they are rising up the ranks.

Aon's Global Risk Management Survey, for example, does not mention it, though organisations are concerned about business interruption or damage to their brand and reputation, which could be caused by AI. Huber said the risk of AI deepfakes is still emergent, and it is morphing as change in AI happens at a fast rate.

The risks of AI deepfakes are "So emergent," Huber said, that they are not on APAC organisational risk assessment agendas.

These include risks to an organisation's reputation and brand or employee experience and HR. One risk was amplification, where AI deepfakes are used to spread other AI deepfakes, reaching a broader audience.

Huber said expecting individuals to discern what is an AI-generated deepfake and what is not is "Problematic." At present, AI deepfakes can be difficult to discern even for tech professionals, he argued, and individuals with little experience identifying AI deepfakes will struggle.

APAC organisations may soon need to consider making the risks associated with AI deepfakes a part of regular risk assessment procedures.

News URL

https://www.techrepublic.com/article/ai-deepfake-risks-enterprises-apac/