92% of companies eyeing investment in AI-powered software

2024-02-23 04:00

To help SaaS companies attract and retain customers, Gartner identified four top priorities for software buyers in 2024.

Software buyers are sensitive to price, and 31% have replaced their software because it costs too much.

Software buyers demand more functionality, especially AI features to enhance efficiencies/productivity.

According to Gartner, by 2027, spending on AI software will grow to $297.9 billion, with a compound annual growth rate of 19.1%. Security concerns drive purchases.

92% of buyers indicate they are more likely to trust software reviews written within the past year, with a preference for reviews that are verified by a third party.

"SaaS companies can align their offerings with current market demands, like advanced AI and security features, while also understanding the importance of customer reviews in building trust and credibility with prospective buyers."

News URL

https://www.helpnetsecurity.com/2024/02/23/software-buyers-concerns/

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