Security News > 2024 > January > FTC bans one more data broker from selling your location info
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The U.S. Federal Trade Commission continues to target data brokers, this time in a settlement with InMarket Media, which bans the company from selling Americans' precise location data.
InMarket is a Texas-based data aggregation company specializing in collecting and analyzing people's location data.
The FTC alleges that the tracked individuals have not consented to be tracked or for their sensitive data to be used for targeted advertising on the apps incorporating its SDK. The U.S. agency explains that many of those 3rd party apps may not even be aware that their users' location data is combined with information from other sources to create detailed profiles.
"Under the proposed order, InMarket will also be prohibited from selling, licensing, transferring, or sharing any product or service that categorizes or targets consumers based on sensitive location data." reads an FTC announcement.
This is the second case within the month in which the FTC is taking action to protect people's location data from data brokers and marketers.
FTC bans data broker from selling Americans' location data.