Security News > 2024 > January > Consumers prepared to ditch brands after cybersecurity issues

The research found that consumers hold nuanced perceptions regarding cybersecurity incidents and are often less aware of the role they play in maintaining cyber hygiene within a business.

These findings underscore brand trust's important role in the digital landscape - with an overwhelming 75% of consumers expressing their readiness to sever ties with a brand in the aftermath of any cybersecurity issue.

66% of US consumers would not trust a company that falls victim to a data breach with their data and 44% of consumers attribute cyber incidents to a company's lack of security measures.

Interestingly, 54% extend a degree of leniency toward smaller brands grappling with cyberattacks, in contrast to their higher expectations for larger businesses.

These findings, coupled with the lack of awareness of how cyberattacks start, have led to reckless behavior from consumers - 55% of respondents use their corporate devices for online shopping, inadvertently posing risks to business infrastructure.

35% believe it's challenging to impersonate large e-commerce brands.

News URL

https://www.helpnetsecurity.com/2024/01/04/consumers-cybersecurity-issue/