Security News > 2023 > December > Shifting data protection regulations show why businesses must put privacy at their core

It may be tempting for organizations to wait and see how regulations develop or hold on for federal-level legislation; the American Data Privacy Protection Act has been introduced to Congress, although it will take a while to see if it has a chance of coming through the legislative process and being passed into law.

For organizations with customers in both the US and Europe, there's recently been some good news: the EU has decided that "The United States ensures an adequate level of protection - comparable to that of the European Union - for personal data transferred from the EU to US companies." In principle, this means user data from Europe can flow freely to the US without additional data protection safeguards.

It isn't just legislators pressuring businesses to take their data privacy responsibilities seriously.

Publicity around the EU General Data Protection Regulation played a very important role in educating consumers in the UK about data privacy, with 79% of UK consumers saying that transparency about how their data is collected and used is important to them.

According to DataGrail's Privacy Trends 2023 report, DSRs - privacy requests submitted by data subjects to access or modify the data a company holds on them - grew by 72% year-on-year between 2021 and 2022.

Businesses must adopt a new approach to partnerships involving privacy enhancing technologies such as data clean rooms, that ensure the value of customer data can be realized without ever putting privacy at risk.

News URL

https://www.helpnetsecurity.com/2023/12/13/data-protection-issues/