UK's cookie crumble: Data watchdog serves up tougher recipe for consent banners

2023-11-22 10:15

The UK's Information Commissioner's Office is getting tough on website design, insisting that opting out of cookies must be as simple as opting in.

At question are advertising cookies, where users should be able to "Accept All" advertising cookies or reject them.

Users will still see adverts regardless of their selection, but rejecting advertising cookies means ads must not be tailored to the person browsing.

"The ICO calls out cookie consent banners as a clear example of often harmful design. Its guidance says:"A website's cookie banner should make it as easy to reject non-essential cookies as it is to accept them.

Back in August, the ICO warned it would assess the cookie banners of the most visited websites in the UK and take action where it reckoned harmful design was affecting consumers.

Cookie consent remains a hot topic for UK and EU lawmakers alike.

News URL

https://go.theregister.com/feed/www.theregister.com/2023/11/22/uk_ico_cookie_action/

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