Security News > 2023 > November > Top 5 Marketing Tech SaaS Security Challenges

Marketing apps such as Salesforce, Hubspot, Outreach, Asana, Monday, and Box empower marketing teams, agencies, freelancers, and subject matter experts to collaborate seamlessly on campaigns and marketing initiatives.

In this article, we explore the top Marketing SaaS application use cases, from external users and publicly shared links to connected apps and credit cards - and how to ensure the security and integrity of the data stored within them.

Marketing departments frequently grant administrative or high-access permissions to agency and freelance partners who need access to sensitive reports and data in order to perform.

Marketing departments rely heavily on prospect and customer data, which is stored and analyzed in SaaS databases like Customer Relationship Management systems, Marketing Automation Hubs, and Sales Development Representative tools.

Learn more about securing your marketing team's SaaS apps.

SaaS Security Posture Management platforms enable security teams to work collaboratively with Marketing and ensure the security of these applications.

News URL

https://thehackernews.com/2023/11/top-5-marketing-tech-saas-security.html