Security News > 2023 > October > Google unveils stricter anti-spam rules for bulk email senders

To keep Gmail users' inboxes "Safer and more spam-free", Google is introducing new requirements for bulk senders.

"Last year we started requiring that emails sent to a Gmail address must have some form of authentication. And we've seen the number of unauthenticated messages Gmail users receive plummet by 75%, which has helped declutter inboxes while blocking billions of malicious messages with higher precision," said Neil Kumaran, group product manager, Gmail Security & Trust.

Bulk senders are email services or software used by online businesses that send over 5,000 messages to Gmail accounts in one day.

They will also have to avoid impersonating Gmail From: headers and keep spam rates below 0.3%. "Moving forward, we'll enforce a clear spam rate threshold that senders must stay under to ensure Gmail recipients aren't bombarded with unwanted messages. This is an industry first, and as a result, you should see even less spam in your inbox," Kumaran added.

In its email sender guidelines Google has pointed out other steps bulk senders can take to make sure their commercial messages don't end up in the spam folder or blocked by Gmail.

"Don't mix different types of content in the same message. For example, don't include promotions in sales receipt messages," Google says.

News URL

https://www.helpnetsecurity.com/2023/10/04/gmail-bulk-senders-requirements/