Security News > 2023 > August > The road ahead for ecommerce fraud prevention

Ecommerce platforms are incorporating sophisticated fraud detection measures, but fraudsters, too, are refining their strategies.

In this Help Net Security interview, Eduardo Mônaco, CEO at ClearSale, explains the complexities of ecommerce fraud, discussing the evolution of fraudster tactics, the effectiveness of social footprint analysis in confirming identity, the balance between fraud prevention and customer experience, and techniques to address more advanced fraud types.

In your experience, how have fraudsters evolved tactics to stay ahead of ecommerce fraud prevention measures?

How can businesses balance implementing robust fraud prevention measures and ensuring a smooth and frictionless customer experience?

Combating fraud is not just a means of safeguarding revenue; it also plays a crucial role in preserving customer relationships and CX. To achieve this, retailers must carefully review each order, even from regular customers, to detect potential signs of ATO fraud, chargebacks, or triangulation fraud.

It's essential to strike a balance between fraud prevention and not creating unnecessary friction for genuine customers.

News URL

https://www.helpnetsecurity.com/2023/08/17/eduardo-monaco-clearsale-ecommerce-fraud-prevention/