Security News > 2023 > August > Could C2PA Cryptography be the Key to Fighting AI-Driven Misinformation?

One of these standards is a generative AI content certification known as ​​C2PA. C2PA has been around for two years, but it's gained attention recently as generative AI becomes more common.

The C2PA specification is an open source internet protocol that outlines how to add provenance statements, also known as assertions, to a piece of content.

Together, the groups that make up C2PA aim to stop misinformation, specifically AI-generated content that could be mistaken for authentic photographs and video.

In July 2023, the U.S. government and leading AI companies released a voluntary agreement to disclose when content is created by generative AI. The C2PA standard is one possible way to meet this requirement.

GPTZero, which advertises itself as an AI content detector for education, is described as a "Classifier" that uses the same pattern-recognition as the generative pretrained transformer models it detects.

The importance of watermarking to prevent malicious uses of AI. Business leaders should encourage their employees to look out for content generated by AI - which may or may not be labeled as such - in order to encourage proper attribution and trustworthy information.

News URL

https://www.techrepublic.com/article/ai-cryptography-watermarking/