Security News > 2023 > June > The Power of Browser Fingerprinting: Personalized UX, Fraud Detection, and Secure Logins

Have you ever heard of browser fingerprinting? You should! It's an online user identification technique that collects information about a visitor's web browser and its configuration preferences to associate individual browsing sessions with a single website visitor.

Browser fingerprinting identifies every user's unique visitor ID associated with their sessions, even if they're days or weeks apart.

Browser fingerprinting can associate previously ordered and viewed items with the visitor ID and show them upon a visitor's subsequent return to help simplify the online shopping experience.

Browser fingerprinting can also help websites improve their fraud detection strategies.

Browser fingerprinting can reduce friction for trusted users during login while maintaining a secure website.

With the right approach, browser fingerprinting can be a game-changer in improving the user experience and preventing fraud.

News URL

https://thehackernews.com/2023/06/the-power-of-browser-fingerprinting.html