Security News > 2023 > June > Firm study predicts big spends on generative AI

Software-as-service spend management software firm G2 reported that products with artificial intelligence functionality - particularly large language models - are among the top three fastest-growing software classes across the over-2,000 categories the company tracks.

Spend increasing, buyers say For most buyers, AI functionality is the dish, not the garnish Struggle to balance security and urgency Time exerts pressure on software vetting Embracing software integration Software incumbents in the catbird seat Recommendations for sellers Spend increasing, buyers say.

The study found that generative AI is decisive in determining purchase decisions around new software, the study found: 81% of respondents put a premium on software having AI functionality.

Eighty-two percent of respondents to the G2 study said software should integrate with their existing solutions, with buyers ranking ease of integration higher than the cost of the software, the kind of security it provides, or cost of ownership.

In a finding that has analogs in endless political careers and therapy that doesn't end until you do, buyers prefer to work with sellers whose products they already use: 83% of buyers prefer buying products from the same vendor instead of switching vendors, according to the study.

G2's study suggests buyers may want the majority of the implementation process to be self service, to which they attribute ease of implementation, but just 41% of enterprise buyers want all of the process to be self service.

News URL

https://www.techrepublic.com/article/big-spends-generative-ai-saas-g2/