Security News > 2023 > March > How to protect online privacy in the age of pixel trackers

Tracking pixels like the Meta and TikTok pixels are popular tools for online businesses to monitor their website visitors' behaviors and preferences, but they do come with risks.

While pixel technology has been around for years, privacy regulations such as CCPA and GDPR have created new, much stricter rules, making the practice of data harvesting through a tracking pixel highly controversial.

Tracking pixels on your website means that website owners are considered data controllers and are held accountable for any data breaches they may cause, making pixel security a top business priority.

Tracking pixels, which are designed to collect user data surreptitiously, can lead to violations of these regulations and collisions with privacy laws.

It also passed on clear mitigation steps on how to terminate the pixel's unapproved activities, avoiding any chance of a costly pixel security data breach.

Tracking pixel technology is essential for optimizing online marketing efforts, but it also poses risks that online businesses can't ignore.

News URL

https://www.helpnetsecurity.com/2023/03/20/how-to-protect-online-privacy-pixel-trackers/