Security News > 2023 > March > Navigating the future of digital identity

1,450 global consumers' experiences with passwordless authentication, hybrid identities, and ownership over personally identifiable information reveal that they want more convenience when it comes to identity credentials, according to Entrust.

"The pace of commerce and business is moving faster than ever before, and as a result, our lives are becoming more digital," said Jenn Markey, VP of Payments & Identity at Entrust.

"As organizations and governments bring more digital services online, it's becoming clear that the road to digital transformation has been bumpy, at times leaving users behind. With this survey, we set out to help leaders understand how users feel about the journey thus far, and how organizations can navigate the future of identity," Markey continued.

Digital identity is a rapidly evolving space, with the market expected to reach $70.7 billion by 2027, but consumers are having trouble keeping up, according to Entrust's survey.

Despite a general lack of awareness about eIDs, consumers are largely on board with the concept of digital identities.

While consumers may be willing to give up their data for the sake of convenience, survey respondents are split down the middle when it comes to how comfortable they are with organizations owning and storing a digital identity for them and whether or not organizations can be trusted to keep their data safe.

News URL

https://www.helpnetsecurity.com/2023/03/16/future-of-digital-identity/