Security News > 2023 > February > Google Rolling Out Privacy Sandbox Beta on Android 13 Devices

Google announced on Tuesday that it's officially rolling out Privacy Sandbox on Android in beta to eligible mobile devices running Android 13.

"The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don't use identifiers that can track your activity across apps and websites," the search and advertising giant said.

Devices that have been selected for the Beta test will have a Privacy Sandbox section within Settings so as to allow users to control their participation as well as view and manage their top interests as determined by the Topics API to serve relevant ads.

The Beta test is expected to start off with a "Small percentage" of Android 13 devices and will gradually expand over time.

The Privacy Sandbox on Android is Google's answer to Apple's App Tracking Transparency, which requires app developers to seek users' explicit consent before tracking their online behavior across apps and websites through unique identifiers.

What's more, a report from the Financial Times in December 2021 found that apps are continuing to track users on iOS, albeit in an anonymized and aggregated fashion similar to Google's Privacy Sandbox.

News URL

https://thehackernews.com/2023/02/google-rolling-out-privacy-sandbox-beta.html