Security News > 2023 > February > Google lets a few Android devices into its Privacy Sandbox

Google on Tuesday began rolling out a beta test of its Privacy Sandbox software for a small portion of Android 13 devices to learn how its purportedly privacy-protecting ad tech actually performs.

Google began working on its Privacy Sandbox in 2019 and its Android iteration surfaced a year ago.

Despite the fact that W3C last month gave Google's Topics API, a Privacy Sandbox proposal to track people's interests for target advertising, a failing grade, Google remains committed to its third-party cookie replacement systems.

In a Privacy Sandbox blog post last week, Google indicated that a technology called Fenced Frames will be required no sooner than 2026, and that a supporting placeholder technology like "Entry-level auction win reporting" will remain active until then.

"The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don't use identifiers that can track your activity across apps and websites," said Chavez.

The Privacy Sandbox for Android Beta is being made available to "a small percentage of Android 13 devices," and the plan is to expand enrollment over time.

News URL

https://go.theregister.com/feed/www.theregister.com/2023/02/14/google_privacy_sandox_beta/