Security News > 2023 > January > Most consumers would share anonymized personal data to improve AI products

The study finds a significant disconnect between data privacy measures by companies and what consumers expect from organizations, especially when it relates to how organizations apply and use artificial intelligence.

The survey showed 60 percent of consumers are concerned about how organizations apply and use AI today, and 65 percent already have lost trust in organizations over their AI practices.

Even though 96 percent of organizations believe they have processes in place to meet the responsible and ethical standards that customers expect for AI-based solutions and services, 92 percent of respondents believe their organization needs to do more to reassure customers about their data.

Over 70 percent of organizations surveyed indicated they were getting "Significant" or "Very significant" benefits from privacy investments, such as building trust with customers, reducing sales delays, or mitigating losses from data breaches.

With privacy as a critical business priority, more organizations recognize that everyone across their organization plays a vital role in protecting data.

Privacy legislation plays an important role in enabling governments to hold organizations accountable for how they manage personal data, and 157 countries now have privacy laws in place.

News URL

https://www.helpnetsecurity.com/2023/01/25/anonymized-personal-data-ai-products/