Security News > 2022 > December > Keeping customers happy means the big IAM just got bigger

Opening them up to external people and entities often makes technology level integration a challenge, as developers relying on REST APIs come up against the reality of on prem, homegrown IAM systems.

"They were just meant for internal consumption." Supporting the sort of relationships we've described means exposing those systems to multiple customer and business entities, via web channels, mobile apps and social systems.

Traditional systems would largely be about granting access to well-known and widely used applications and services like Office 365, Salesforce, or SAP. But, as Iqbal explains, "In the CIAM space, you could potentially be speaking to applications that don't even have a name inside the organization, right? Because a team of developers actually built a loyalty program system in house that they want to integrate to, when showing loyalty points on the web app or the or the mobile app, for example."

Things become much more complex when it comes to consumers and customers and other partners.

Customers will be particularly sensitive about the possibility of data being shared between different domains and organizations, and their ability to control this.

Because, as Iqbal says, the needs of customers and partners are very different from those of employees.

News URL

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